14.07.2004 Display baskets: a way of highlighting shop items
Arriving at the checkout area, the shop customer will have normally got all the items on the shopping list already, his objective now being to have them cleared as soon as possible. There are, however, a number of ways to attract the shopper's attention to the items in the checkout area, too. Along with so-called impulse buy items featured on racks next to the checkouts, there are some oversize items that cannot be fitted onto such racks, but require nonetheless promotion effort. To accommodate such products, we are happy to offer display baskets 800 mm x 800 mm x 800 mm in dimensions. Such baskets can be positioned not only in the checkout area, but also on the shop floor, for instance in the aisles between gondolas. The items in such a basket will catch the shopper's eye not only by a discount promised, but also because it can be readily reached, without the fear of upsetting the neighbouring items on the shelf, and examined from all sides. Display baskets are priced at 106 EUROS.